WFSA — World Freestyle Skateboarding Association

This is a student project done at the department of Visual Communication, Holon of Institute of Technology, Israel as a part of the academic course, 'Media Design' hosted by Amit Zakai.

The nature and scope of the WFSA is to address the needs of freestyle skateboarders as both artists and individuals within the global community.

TheIR existing branding not only has no motion in it but also is very boring and does not signify the youth or the individualistic ideas of the sport.

Everything is static and scattered.

The Identity

Logo Lock-up

Colour Palette

Typography: Primary

To be used for all body text and messages and phrases, varied weights throughout the typeface can be used to denote hierarchy and other aesthetic purposes.

Typography: Secondary

To be used rarely for promotional purposes with or without motion graphics.

Branding Collateral

Promotional GIFs

GIFs made for the upliftment of the face of the sport keeping in mind the vibe of the term — Freestyle — such slogans will mainly try to tackle the mindset of people and clear doubts about the sport in turn spreading awareness about it to gain more audience, making the sport more and more popular, one GIF at a time.